People Innovation Excellence

Guest Lecture The Importance of personal branding in Hospitality Industry

On 21st January 2015, Hotel Management of BINUS University had sharing time with a guest lecture who is a Human Resource Director of Ritz-Carlton Jakarta : Mrs. Mellani Solagratia. Such an honor for us to listen directly her experiences as a Human Resource Director, and Mrs. Mellani sharing the importance of personal branding for hotelier staff.

She gave the examples the characteristic of gadget and sports brand. Each brand has the uniqueness and different characteristic. Therefore as a hotelier, we need to make a personal branding to differentiate our genuine personality from others. Guest will remember a staff with unique style or unique personality and unique way of service.

This guest lecture session is part of Personal Grooming Topic and the attendees are all the students on the 1st semester on 2014.

 

 


Published at :
Written By
Maria Pia
IWPP Officer | Binus University

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