How to cite:

Pratomo, A. (2018). Pengaruh Konsep Gamifikasi Terhadap Tingkat Engagement. The Journal: Tourism and Hospitality Essential Journal. Vol.8, No.2. pp. 63-74.

Link for PDF fullpaper http://ejournal.upi.edu/index.php/thejournal/article/view/13740

Abstract—The survey results conducted Director of Learning, engagement level for leaders The Park Lane Jakarta is quite a low of 23% when engagement leaders low then it is likely his engagement will be the same. Then with the implementation of the concept of gamification is expected to enhance the engagement of employees towards learning. Type of this research is descriptive research with survey method. To the object of research is the hotel The Park Lane Jakarta. The independent variable is the influence of the concept of the dependent variable and the gamification is the engagement of employees. For a data source used is the primary and secondary data of a population of 269 and value precision of 10%. Based on the results of research that the concept of gamification gives a significant impact on employee engagement, there is 38.4% against employee engagement. As well as according to hypothesis testing is evidenced by the receipt of the Ha and turned it on test of the Ho hypothesis.

Keywords-The Concept of Gamifikasi, Engagement

Abstrak—Hasil survey yang dilakukan Director of Learning, leaders engagement level untuk The Park Lane Jakarta cukup rendah sebesar 23% apabila engagement leaders rendah maka kemungkinan engagement bawahannya akan sama. Maka dengan diimplementasikannya konsep gamification diharapkan dapat meningkatkan engagement karyawan terhadap learning. Jenis penelitian ini adalah penelitian deskriptif dengan metode survei. Untuk objek penelitian adalh hotel The Park Lane Jakarta. Variabel independen adalah pengaruh konsep gamification dan variabel dependen adalah engagement karyawan. Untuk sumber data yang digunakan adalah data primer dan sekunder dengan populasi sebanyak 269 dan nilai presisi sebesar 10%, sampel yang digunakan adalah 73 karyawan untuk mewakili populasi karyawan The Park Lane Jakarta. Berdasarkan hasil penelitian bahwa konsep gamification memberikan dampak yang signifikan terhadap employee engagement berdasarkan hasil pengolahan data yang dilakukan oleh peneliti, ditemukan adanya pengaruh sebesar 38,4% terhadap employee engagement. Serta menurut pengujian hipotesis dibuktikan dengan diterimanya Ha dan ditolaknya Ho pada uji hipotesis.

Kata kunci—Konsep Gamifikasi, Engagement