THE EFFECT OF WEB QUALITY ON VISIT INTENTION FOR MUSLIM VISITOR
How to cite:
Lestari, N.L., Anita, T.L., & Wiastuti, R.D. (2020). The Effect of Web Quality on Visit Intention for
Muslim Visitor: Study Case at Grand Indonesia. Conference: 2020 International Conference on Information Management and Technology (ICIMTech) at Jakarta. October 2020. 978-1-7281-7071-8/20/$31.00 ©2020 IEEE. Page 46-49. DOI: 10.1109/ICIMTech50083.2020.9211128
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Abstract
Muslim travelers are growing fast due to the increase in Muslims populations around the world. Muslim travelers have different needs than other travelers. Everything that Muslims do must be based on Islamic law, such as halal food, the availability of prayer rooms, and so on. Website will help Muslim visitors to check on if their destinations provide Muslim’s friendly facilities. This study aims to determine the effect of Website Quality on visiting intentions for Muslim Visitors. This study location is at Grand Indonesia shopping mall Jakarta. The method used in this research is quantitative methods. The population used in this study is Muslim visitors who use this website with using probability sampling techniques to gather 100 respondents. The data analysis technique used is descriptive analysis and simple regression analysis. The results of the study found that the website quality has a significant effect on the visit intention for Muslim visitors in Grand Indonesia shopping mall.
Keywords: website quality, visit intention, muslim-friendly, muslim visitor
