CUSTOMER ACCEPTANCE ON SMART MEDICAL APPLICATION
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Abstract
This research is focused on customer acceptance of the use of health care services through an application of smart technology, as well as its relationship to customer satisfaction. This research was conducted by distributing questionnaires to the general public in the Jakarta area who use Halodoc application as one of the health service applications with internet-based of things. Data collection techniques are carried out by purposive sampling. The number of respondents is as many as 100 respondents. Data analysis techniques are carried out with Structure Equation Modeling with Smart PLS 3 as an analyzing tool. The results showed that smart medical technology dimensions showed a significant effect on customer use and generated satisfaction for customers of the Halodoc application.
Keywords: Smart Medical Technology, Customer Use, Customer Satisfaction, IoT, SEM