How to cite:

Nurul Sukma Lestari*, Rachel Dyah Wiastuti, Novita Indah Mulyaningrum. (2020). SHOPPING TOURISM AND THE NEED INFORMATION ACCESSIBILITY. PalArch’s Journal of Archaeology of Egypt / Egyptology17(8), 38 – 47.

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Shopping has turned into a major tourist activity and has become a factor in the selection of the destination. Accessible environments and services enhance the experience of shopping, which can expand the general intensity of tourism goals. The purpose of this research is to identify the implementation of accessible information in shopping malls in Jakarta. This is a qualitative descriptive research. Primary data was collected through direct observation and interviews between January and February 2018. The official website of the Jakarta Tourism & Culture Board was used as a recommendation to designate eight shopping malls as the research objects. The results give an overall picture that denotes accessible information in tourism, which are categorized into seven variables: printed material, digital documents, audio-visual content, websites, mobile applications, self-service terminals/mobile devices, and signage. This research contributes to the understanding of shopping tourism development in Jakarta in enhancing their information accessibility to gain a better competitive advantage and be in line with the Tourism for All concept.