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The research at the Jakarta History Museum aims to find out the motivation of tourists consisting of physical motivation, cultural motivation, interpersonal motivation and prestige motivation influencing the decision to visit the Jakarta History Museum. This research includes quantitative research using a descriptive approach. The sample in this study amounted to 100 respondents using the Probability Sampling technique with Simple Random sampling, which is done randomly regardless of the strata in that population. Data analysis techniques use multiple linear regression analysis, classical assumption test, and hypothesis testing. Testing the hypothesis with the t test shows that tourist motivation consisting of physical motivation, cultural motivation, prestige / status motivation has a significant influence on visiting decisions. While the motivation of tourists from interpersonal motivation does not have a significant influence on visiting decisions. From the f test shows the results of tourist motivation variables consisting of physical motivation, cultural motivation, prestige or status motivation together have a significant influence on visiting decisions. From the results of the study it can be concluded that there is a simultaneous influence on physical motivation, cultural motivation, and status motivation on visiting decisions, whose meaning in that dimension is quite good and needs to be maintained. Whereas in the dimension of interpersonal motivation there is no simultaneous influence on visiting decisions, and it needs to be increased in that dimension.Keywords: physical motivation, cultural motivation, interpersonal motivation, prestige motivation, visiting decisionsINTRODUCTIONThe capital city of Jakarta is the only city in Indonesiathat has provincial level status withan area of approximately 661.52 km² (sea: 6,977.5 km²). The cityhas two airports (Soekarno-Hatta Airportand Halim Perdanakusuma Airport) and three sea ports atTanjung Priok, SundaKelapa, and Ancol. Jakarta was once known as Sunda Kelapa (before 1527), Jayakarta (1527-1619), and Batavia (1619-1942), yet itis also worthy of being called the city of museums. Currently, Jakarta hasmore than 30 museums with different types, these museums are managed by various parties, such as the Central Government, Regional Governments, private agencies, and individuals. The DKI Jakarta Regional Government through the Museum and Restoration Department (DMP) is relatively large in managing museums. The museums under the supervision of DMP are the Jakarta History Museum (Fatahillah Museum), Puppet Museum, Museum Seni Rupa, Ceramics Museum, Maritime Museum, Inscription Museum (Park), Textile Museum, Juang ’45 Museum (Building), M.H. Thamrin Museum, and Jakarta History and Culture Information Center.Based on Table 1 (Badan Pusat Statistik, 2019), the data shows the number of leading tourist attractions in Jakarta (2011-2015). The historical Museum of Jakarta attractions ranked7th in the flagship tourist object Jakarta.The Jakarta History Museum is one of the heritage buildings of the Dutch colonial era.
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