People Innovation Excellence

: THE EFFECT OF TOURISM MOTIVATION ON VISITING DECISIONS IN JAKARTA HISTORY MUSEUM KAWASAN KOTA TUA JAKARTA

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https://ojs.sampoernauniversity.ac.id/index.php/JOBE/article/view/52

Abstract

The research at the Jakarta History Museum aims to find out the motivation of tourists consisting of physical motivation, cultural motivation, interpersonal motivation and prestige motivation influencing the decision to visit the Jakarta History Museum. This research includes quantitative research using a descriptive  approach.  The  sample  in  this  study  amounted  to  100  respondents  using  the  Probability Sampling technique with Simple Random sampling, which is done randomly regardless of the strata in that population. Data analysis techniques use multiple linear regression analysis, classical assumption test,  and  hypothesis  testing.  Testing  the  hypothesis  with  the  t  test  shows  that  tourist  motivation consisting  of  physical  motivation,  cultural  motivation,  prestige  /  status  motivation  has  a  significant influence on visiting decisions. While the motivation of tourists from interpersonal motivation does not have a significant influence on visiting decisions. From the f test shows the results of tourist motivation variables consisting of physical motivation, cultural motivation, prestige or status motivation together have a significant influence on visiting decisions. From the results of the study it can be concluded that there is a simultaneous influence on physical motivation, cultural motivation, and status motivation on visiting decisions, whose meaning in that dimension is quite good and needs to be maintained. Whereas in the dimension of interpersonal motivation there is no simultaneous influence on visiting decisions, and it needs to be increased in that dimension.Keywords: physical  motivation,  cultural  motivation,  interpersonal  motivation,  prestige  motivation, visiting decisionsINTRODUCTIONThe capital city of Jakarta is the only city in  Indonesiathat has  provincial  level  status  withan area of approximately 661.52 km² (sea: 6,977.5 km²).  The  cityhas  two  airports  (Soekarno-Hatta Airportand  Halim  Perdanakusuma  Airport)  and three  sea  ports  atTanjung  Priok,  SundaKelapa, and  Ancol.  Jakarta was  once  known  as  Sunda Kelapa (before 1527), Jayakarta (1527-1619), and Batavia (1619-1942), yet itis also worthy of being called the city of museums. Currently, Jakarta hasmore than 30 museums with different types, these museums are managed by various parties, such as the  Central Government, Regional Governments, private agencies, and individuals. The DKI Jakarta Regional  Government  through  the  Museum  and Restoration Department (DMP) is relatively large in  managing  museums.  The  museums  under  the supervision   of   DMP   are   the   Jakarta   History Museum  (Fatahillah  Museum),  Puppet  Museum, Museum Seni Rupa, Ceramics Museum, Maritime Museum,   Inscription   Museum   (Park),   Textile Museum,  Juang  ’45  Museum  (Building),  M.H. Thamrin   Museum,   and   Jakarta   History   and Culture Information Center.Based on Table 1 (Badan Pusat Statistik, 2019),  the  data  shows the  number  of  leading tourist attractions  in  Jakarta  (2011-2015).  The historical  Museum  of  Jakarta  attractions  ranked7th  in  the  flagship  tourist  object  Jakarta.The Jakarta  History  Museum  is  one  of  the  heritage buildings of the Dutch colonial era.


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