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ABSTRACT

COVID-19 has had an impact on many sectors of people’s lives, including the tourism industry. Due to enormous social scale restrictions, the Setu Babakan Cultural Village in Jakarta, Indonesia, is particularly affected by the pandemic. There is a necessity to run a physical visit to allow tourists to enjoy particular sights and interactions. Despite being classed as traditional, Setu Babakan requires a technological transition. It is critical to use smart tourism to save this Betawinese cultural asset and make the business sustainable. Based on the data obtained, this study will employ a qualitative approach, including interviews and observations, to determine the current state of affairs and how technology may be utilized to improve it. The findings showed that Setu Babakan has very limited access to technological infrastructure, and there are various recommendations to secure the site’s continued existence