Download for fullpaper:


The purpose of this study is to investigate the effect of novelty-seeking and food involvement on local food purchase intention in the province of Banten, Indonesia. The study used a quantitative approach using questionnaire surveys distributed to local travelers consisting of 65 Indonesian local tourists. Using a convenient sample, data collected were analyzed by employing the Pearson product-moment correlation coefficients. The research results indicate that individual variables, novelty-seeking, and food involvement have a positive effect on tourists’ local food purchase intention. The findings of this study hope to shed light on food tourism literature and tourism destinations. Particularly, the result of this study aims to give a better understanding of food tourist behaviors towards Banten’s local food.